You can combine your studies with full-time, paid work at top local and international organizations. Honours No You can study intense specialization in a single field.
For example, researchers, agencies, industries, governments, charities, and the public are all interested in scientific information but engage with — and use it — in very different ways. Many of the individuals and groups listed above rely on the press to obtain this information.
Often, this information gets to the press via press releases written by the scientists behind the research. Getting your information to the public, and ensuring it is relayed correctly, therefore depends on your ability to communicate with and interest journalists, but it is also vital that you are able to convince journalists and editors that your work is relevant to their specific audiences.
Decide who your main target group is. For example, if your research has found evidence that an economically important species is becoming endangered, you would want to target: Note that there are many other target groups you may also wish to target.
Decide what information this group needs. For example, if you wanted to affect political change, you would need to provide cold, hard facts, rather than emotive information showing the plight of this endangered species. It would probably also be wise to include some economic assessment that shows how much money might be lost if species numbers continued to drop.
Note that this ties in closely with the need to convince your reader why your material is relevant to them.
Use simple language that minimizes jargon. Treat your press release or news article as if it is an elevator pitch, as if you are applying to have the material it contains appear in print, online, or on the radio the press ; similarly, treat your presentation like an interview in which you are trying to convince your audience that your message is important.
Keep your language short and simple, and refrain from using any jargon that might cause someone to misunderstand or misinterpret you. Journalists, editors and producers are very busy. B In all cases, think about which group s would be most interested in the information.
When filling in a row, try to rank the groups in the order in which you would target them. C Finally, decide whether you would need to prepare different press releases for each group, or whether the same one could target more than one group.
Think about whether these different groups are interested in different information, or if the same main message applies to them all. Remember the importance of tailoring material to the specific needs and interests of target groups.
Try to decide which target groups would be interested in each research scenario, and whether you would need to provide different information to different groups for each scenario.
However, there are major differences between the structure and composition of a scientific journal paper which is where many of these news stories originate and a journalistic news article.Get a headstart on your career and apply what you've learned in class.
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Science Essay Writing (First-Year Undergraduates) Writing an Argumentative Science Essay These resources have been designed to help teach students how to write a well-structured argumentative science essay (approximately 1, words) over the .
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Explore UBC's broad range of top-ranked science programs Biochem alumnus sees big potential for tiny yeast Calculus is the first step into a . Communicating science effectively requires authors to write with their specific target audience in mind. Because science is becoming more popular in non-specialist publications, such as newspapers and blogs, it is important to recognize how to simplify a complex story for such mediums.