Connectivity to MS Outlook and Palm devices can be added with third-party software products. Users are able to save important contact information, such as phone numbers and e-mail addresses. Essential contacts such as primary care physician and physician office can be saved and displayed here.
A differentiation strategy is key to building your competitive advantage. Use an example marketing plan to build your marketing mix product program.
Search This Site Custom Search Businesses need to continually differentiate their products from their competitors. If there is no differentiation, why would a customer buy your product compared to a competitive product?
As a small business owner, you know that you need to build your products or services with unique value or unique competitive advantage. However, fairly quickly, your competitors will copy, or even improve upon, your unique values or advantages, and therefore the advantage is soon lost.
Most highly valued attributes become commodity features over time.
What is Your Key Competitive Advantage? As part of your business' growth strategy, your market segmentationyour target marketing and marketing mixyou need to consider your product life cycle and how you can extend it and why you want to extend it. You also need to consider the impact of the economy, your competition, your customers and your resources; and you need to consider how to differentiate your product and how to position it in the market.
How to differentiate becomes the first challenge you must address. As a small business, you do not have infinite resources. One way of differentiating is through brainstorming new products, new features, new benefits and testing the outcome before implementation.
Another way of differentiating your business is through a customer-focused approach.
Your Product Differentiation Strategy: If you have been in the market place for a while, ask your customers what they want and need from your products and what product differentiation variables they value.
What are the basic needs - price, on time delivery, etc.? What are the expected needs - level of quality, level of service? What are the desired needs? These would be nice to have, but not necessarily deal breakers for example, if service is important to your customer they may feel that having a live person on the phone would be a desired need, rather than a voice mail system.
What would your customer really be amazed and delighted to receive? For example, a follow up call within 24 hours of each delivery to ensure customer satisfaction? Unique Value in Product Differentiation: Once you have answers for these questions, you can decide on your unique value approach to your customers.
Do a value chain analysis to review your position compared to your competition.In your business plan you will describe the different types of products or services offered and provide a brief description of each, including costs and patent or copyright information.
However, before you can discuss your products and services, you must clearly explain the product line or list of. Start-up Sample Business Plan Prepared for: John Walker (9X7) 98X [email protected] Prepared by: Continental Business Plan Consulting, LLC.
How to Write a Great Business Plan: Products and Services The fourth in a comprehensive series to help you craft the perfect business plan for your startup. By Jeff Haden Contributing editor, Inc. This article is a comprehensive list of over free sample business plan templates that give an easy start to aspiring African entrepreneurs and small businesses.
The product and services section of your business plan is more than just a list of what your business is going to provide. Especially if you plan to use your business plan to get funding or find partners, your products, and services section needs to showcase the quality, value, and benefits your business offers.
The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business.